When working with Jody, she offers much more than exceptional technical capabilities, knowledge and experience. It is also her spirit and passion for life that creates the kinds of relationships with her customers that stands Jody over her peers.Brett Manlove
Vice President Sales and Marketing
CanWest MediaWorks
Toronto, Canada
Marketing Basics For Your Small Business
Articles
FREE Marketing Know-How Articles by Jody Gabourie, The Small Business Marketing Coach
Welcome to a wealth of free information on all marketing basics for your small business. Get on the road to marketing success, to find and keep your most profitable clients!
MECHANICS OF MARKETING
Marketing Framework for a New Business
Do You Need a Marketing Mindset Adjustment?
Marketing Activities You Need To Schedule
Be A Marketing Sales Ambassador
When Common Sense is Wrong for Your Marketing
Surefire Ways to Fail at Marketing
TARGET MARKET AND NICHES
Know Your Market Before You Figure Out Your Marketing Message
Niche Market and Why You Need One
BENEFITS AND SOLUTIONS
How To Give Value To Your Prospects
How to Figure Out Your Solutions and Benefits
What Solution and Benefit Do You Offer?
What is Your Prospect's Problem?
Your Customer Problems are Your Marketing Opportunities
What Benefits Do You Offer To Your Clients?
MARKETING MESSAGE
Get the Most Out of Your Marketing Message
Why Your Marketing Message is Critical
Marketing Strategy: Your Marketing Message
MARKETING RELATIONSHIP
Build the Marketing Relationship with Your Prospects
Build Trust with 9 Small Business Marketing Strategies
Treat Marketing as a Relationship
What Your Clients Want: 9 Ways to Find Out
Start A Conversation with Your Customers
MARKETING PLANS IN ACTION
Too Busy to Market, Too Busy for Success!
MARKETING TACTICS
Tactics for Your Core Marketing Strength
Fast and Easy Marketing Tactics to do Today!
Follow-Up Marketing is Crucial
Success Mechanics of Follow Up
Follow Up: Administrative, Provide Information & Sales
To Follow Up: Thank You. Personal & Gather Information
Advertising and Small Business: Should You?
Follow-up with your clients or risk a falling out
Is Your Website Working for Your Business?
Make Money with Joint Ventures?
Strategic Alliances: Make Them Work
Do You Need a Marketing Mindset Adjustment?
Marketing Follow-Up Strategy: You've Got to Have One
Keep checking back here as I post new articles each week - covering marketing basics for your small business.
