Find and Keep Your Most Profitable Clients Blog http://www.marketingplanqueen.com/blog Jody Gabourie Marketing Coach Mon, 08 Jun 2009 17:35:55 +0000 http://wordpress.org/?v=2.3.3 en You have to have a marketing plan to get anywhere! http://www.marketingplanqueen.com/blog/marketing-plan/you-have-to-have-a-marketing-plan-to-get-anywhere/ http://www.marketingplanqueen.com/blog/marketing-plan/you-have-to-have-a-marketing-plan-to-get-anywhere/#comments Mon, 08 Jun 2009 17:35:55 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/marketing-plan/you-have-to-have-a-marketing-plan-to-get-anywhere/ My special expertise is helping people craft powerful marketing plans that get them unstuck and into profitable action.

If you know you need a marketing plan but need some guidance, information and support, then please join me and other smart business owners for my breakthrough 4 Week AMP It Up program starting June 15, 2009.

If you’re ready to take some action then grab your seat!

]]> http://www.marketingplanqueen.com/blog/marketing-plan/you-have-to-have-a-marketing-plan-to-get-anywhere/feed/ Ready to Take Some Action? http://www.marketingplanqueen.com/blog/marketing-plan/ready-to-take-some-action/ http://www.marketingplanqueen.com/blog/marketing-plan/ready-to-take-some-action/#comments Thu, 04 Jun 2009 19:33:42 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/marketing-plan/ready-to-take-some-action/ If you’re tired of feeling overwhelmed, unfocused and frustrated with your marketing, then you’ll want to check out my *brand new* 4 Week AMP It Up program!

I’ll work with you to create an Action Marketing Plan that is customized to you and your business AND you can start implementing immediately to start attracting all the clients, money and success you want and deserve!

Click here for all the details of this unique new program and to grab your spot!

Isn’t it time to take some real action with your marketing?!

]]> http://www.marketingplanqueen.com/blog/marketing-plan/ready-to-take-some-action/feed/ Do you want to add speaking as part of your marketing plan? http://www.marketingplanqueen.com/blog/marketing-plan/do-you-want-to-add-speaking-as-part-of-your-marketing-plan/ http://www.marketingplanqueen.com/blog/marketing-plan/do-you-want-to-add-speaking-as-part-of-your-marketing-plan/#comments Mon, 01 Jun 2009 14:14:19 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/marketing-plan/do-you-want-to-add-speaking-as-part-of-your-marketing-plan/ I’ve written another great, done-for-you ebook called Ready Made Marketing Plan for Speaking AND I want to give you a copy!

Register for my “Secrets of a Marketing Plan Queen!” teleseminar on June 2nd (that’s tomorrow already!) and be one of the lucky 10 people who’ll get a fr*ee copy of this valuable ebook.

I’m going to reveal details about a new 4 week program and my affiliate program - all designed to help YOU out!

I can’t wait to share with you!

]]> http://www.marketingplanqueen.com/blog/marketing-plan/do-you-want-to-add-speaking-as-part-of-your-marketing-plan/feed/ Where to submit your articles http://www.marketingplanqueen.com/blog/general/where-to-submit-your-articles/ http://www.marketingplanqueen.com/blog/general/where-to-submit-your-articles/#comments Sat, 30 May 2009 18:04:08 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/general/where-to-submit-your-articles/ There are thousands and thousands of online and offline places where you can submit your articles for publication.  People need content - whether it’s a feature article or a filler.

When you write your articles, the expectation is not that you’ll get paid.  How you achieve value is by writing a great author resource “box” - basically a paragraph that tells who you are, how to contact you and gives them a call to action, such as going to your website to get a free-giveaway.

When people reprint your articles they have to include the author resource box and in that way, your name gets put in front of the readers and those that are interested know how to connect with you.

There are so many places that you can submit your article:

  • free and low-cost article submission sites such as Ezine Articles and SubmitYourArticle
  • online ezines
  • association and industry newsletters
  • local daily and community newspaper
  • alumni newsletter
  • other people’s websites
  • internet publications
  • article directory sites

Just remember, the content of your articles need to be valuable and relevant to the readers.  And the places that you submit your articles to needs to have readers that are a fit with your target audience.  You don’t want to waste your time and the readers’ time if the content of your articles isn’t something they want to learn about!

]]> http://www.marketingplanqueen.com/blog/general/where-to-submit-your-articles/feed/ New Blog http://www.marketingplanqueen.com/blog/marketing-plan/new-blog/ http://www.marketingplanqueen.com/blog/marketing-plan/new-blog/#comments Fri, 29 May 2009 15:12:22 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/marketing-plan/new-blog/ I’m rebranding and part of that is a new blog.  The great content I try to provide will stay the same but it’s going to look different to reflect my *NEW* look.

If you want to find out all about my new brand and all the goodies I’ve got to help you get the success you want and deserve, then please mark June 2nd on your calendar.

That’s when my good friend Marty Marsh and I will be talking all about “Secrets of a Marketing Plan Queen!”

Click here to get all the juicy details and to sign up.  If you can’t join us “live” then there will be a recording available….but only if you register.

]]> http://www.marketingplanqueen.com/blog/marketing-plan/new-blog/feed/ Make communication easy http://www.marketingplanqueen.com/blog/category-4/make-communication-easy/ http://www.marketingplanqueen.com/blog/category-4/make-communication-easy/#comments Thu, 28 May 2009 17:59:47 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/category-4/make-communication-easy/ Marketing is something we need to do every day (okay, okay, we can take some days off!).  Anything that needs to be done on a consistent basis can be made easier if you automate it.

That’s why all successful online businesses put most of their email communications on autopilot. In this way they can build the marketing relationship between themselves and their prospects and clients with ongoing communications that are sent out automatically at pre-set times.

This allows you, the marketer, to spend time on things that are important - like the quality of the email copy, and not on keeping track of when you need to send the next emails and who gets what email at what time.

I use Aweber - an opt-in (meaning people have to give their permission to be added to your list) autoresponder software program that is inexpensive, easy to use and has great features.

An autoresponder program allows you to put in any number of pre-written emails to your list (or a specific sub-group of your list) and have them sent out at pre-set dates and times.

It’s a very powerful way to build a connection with people by keeping in touch with them on a regular basis.  We all know that in marketing it’s key to stay in contact so that when people need your services and products, you are top-of-mind!

]]> http://www.marketingplanqueen.com/blog/category-4/make-communication-easy/feed/ The Marketing Plan Queen! http://www.marketingplanqueen.com/blog/marketing-message/the-marketing-plan-queen/ http://www.marketingplanqueen.com/blog/marketing-message/the-marketing-plan-queen/#comments Wed, 27 May 2009 16:53:33 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/marketing-message/the-marketing-plan-queen/ Well, it’s finally done!  I’m rebranding from The Small Business Marketing Coach to Marketing Plan Queen.  Join me on June 2nd for a free teleseminar called “Secrets of a Marketing Plan Queen” where I’ll share why I’ve rebranded and how that helps you!  Sign up here.

I’m also going to be giving away 10 copies of my new ebook Ready Made Marketing PlanTM for Speaking - come to the teleseminar and be one of the winners!

I’m also launching my affiliate program and a unique, one-of-a-kind 4 week program, called AMP It Up.  The program starts June 15 and has limited spaces so don’t miss out on creating your own powerful, ready-to-implement marketing plan.  I’ll be giving out details about the AMP It Up program during the June 2nd teleseminar and offering a reduced rate to celebrate my rebranding!

I hope that you’ll join me in celebrating and taking advantage of the new products and services I have just for you!

]]> http://www.marketingplanqueen.com/blog/marketing-message/the-marketing-plan-queen/feed/ Moving Upwards and Onwards http://www.marketingplanqueen.com/blog/marketing-plan/moving-upwards-and-onwards/ http://www.marketingplanqueen.com/blog/marketing-plan/moving-upwards-and-onwards/#comments Mon, 25 May 2009 17:11:45 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/marketing-plan/moving-upwards-and-onwards/ I’m rebranding my business and want to share all the details about that with you!  Please join me on June 2nd for a free teleseminar titled:  “Secrets of a Marketing Plan Queen!” with my friend Marty Marsh as a guest.

You can sign up here and get all the details as well.

I’ve got some surprises in store so I’d love for you to join us for lots of fun and great information!

]]> http://www.marketingplanqueen.com/blog/marketing-plan/moving-upwards-and-onwards/feed/ A great attitude about marketing makes such a difference! http://www.marketingplanqueen.com/blog/authenticity/a-great-attitude-about-marketing-makes-such-a-difference/ http://www.marketingplanqueen.com/blog/authenticity/a-great-attitude-about-marketing-makes-such-a-difference/#comments Sat, 23 May 2009 18:55:22 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/authenticity/a-great-attitude-about-marketing-makes-such-a-difference/ If you work on a positive attitude towards marketing you’ll be doing yourself, your business and your clients a big favor.  If you have enthusiasm for whatever marketing activity you are doing, this enthusiasm, excitement and passion will come through to your clients and prospective customers.

By feeling good about marketing you’ll be able to more easily foster the willingness and curiosity to try out different marketing tactics - which will in turn boost your confidence and this will come across to everyone in your business world.  Also, by being willing to expand your marketing and try new things, you’ll bring in more clients faster and easier.

The better your attitude towards marketing, the more willing you’ll be to increase your knowledge and understanding of marketing and all it entails.  The more you experiment and study marketing (through books, articles, courses, seminars, coaching, mentoring) and get help from marketing professionals, the more successful you’ll be.

It is important that you feel good about your marketing as well as choose tactics that fit your skill set, interests, and of course, your business and marketing goals.

You want to choose marketing strategies that you are comfortable with or at least not terrified of!  You want to feel authentic and comfortable when you’re marketing, because then your passion and confidence will really shine through - and that attracts clients and keeps them coming back.

What strategies do you use to keep a positive attitude about your marketing?

]]> http://www.marketingplanqueen.com/blog/authenticity/a-great-attitude-about-marketing-makes-such-a-difference/feed/ Are you talking about something they want to hear? http://www.marketingplanqueen.com/blog/tactics/are-you-talking-about-something-they-want-to-hear/ http://www.marketingplanqueen.com/blog/tactics/are-you-talking-about-something-they-want-to-hear/#comments Thu, 21 May 2009 17:46:45 +0000 admin http://www.jodygabouriemarketingcoach.com/blog/tactics/are-you-talking-about-something-they-want-to-hear/ The ultimate result of using speaking as a marketing tactic is to build your list and get customers for whatever your products and services are.  Therefore, any speech you give needs to be in front of an audience that is composed of your target group (at least in some part).

And of course, the content of your speech/talk needs to be something that your audience finds valuable and has need of.

As well, the topic needs to support or be similar to the products and services (if you have any yet) that you will be trying to sell to these people - either “from the stage” or later on via your website, blog, follow-up, etc.

So you need to choose content that you know your prospects and clients want. There are several ways to find this out:

  • research the needs of your target market
  • do a survey
  • get information from the event planner or workshop coordinator about the expectations and needs of the audience
  • get feedback from your current clients and customers
  • get clear on what problem your target audience wants solved and the benefits you offer

Keep in mind that your content will change as you and your business change.  Just remember that you are an expert in your field and as a result, you have your own story to tell.

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