Every business needs a marketing framework - but many new small businesses get confused about which steps they need to take first.

I define a marketing framework as the basic structure of your overall marketing action plan that also encompasses the core marketing strategies you need.

It’s like when you’re building a house (my Dad and brother are carpenters so I’ve seen a lot of houses being built!) and after you’ve poured the concrete for the base, you start framing…which means you start building the framework of the house with wood 2 X 4’s.

Once that framework is done, then the carpenters start filling in the wood framework with insulation, plywood, sheets of gyproc and so on.

Marketing your new business is the same way…you start with a marketing framework - the basics for marketing your business - and then you start building from there.

My next blog post will talk about the 3 main reasons why you need a marketing framework.

Stay tuned!